Amazon’s Last Mile group needed a complete redesign of their website to attract new users to the Delivery Service Partner program. The request was to review the existing site with fresh eyes and zero assumptions, determine where people could be dropping off and why, get users to want to sign up, and to revamp and rebuild the website from the ground up.
Working closely with a small and mighty team that included a copywriter, UX researcher, visual designer, and a developer, the site design went through four iterations and several rounds of testing, starting with a rethinking of the user journey and site architecture, before moving on to wire framing, and high-fidelity, click-through prototypes with both user needs and business goals in mind.