CASE STUDY / AMAZON
Amazon DSP Job Hub
Transforming an underperforming recruitment website into a destination for delivery driver opportunities.
Company: Amazon
Role: Associate Creative Director
Disciplines: Creative Direction, UX, Information Architecture
Amazon's DSP Job Hub connects prospective delivery drivers with employment opportunities at independently owned Delivery Service Partners (DSPs). As project Creative Director, I led a complete redesign of the website, from the overall visual experience and content presentation to job search and application. The goal was to create a more engaging and effective recruitment destination for job seekers while helping DSP owners attract candidates without relying on paid third-party job boards.
01
The Challenge
The original Job Hub attracted almost no organic traffic and had a SEMrush authority score of just 2. With the site generating limited results, many DSP owners relied on paid third-party job boards to recruit drivers.
The redesign needed to improve visibility, simplify the job search and application experience, and establish Job Hub as a viable recruitment destination, and it needed to be done within an aggressive delivery schedule.
01
The Challenge
The original Job Hub attracted almost no organic traffic and had a SEMrush authority score of just 2. With the site generating limited results, many DSP owners relied on paid third-party job boards to recruit drivers.
The redesign needed to improve visibility, simplify the job search and application experience, and establish Job Hub as a viable recruitment destination, and it needed to be done within an aggressive delivery schedule.
01
The Challenge
The original Job Hub attracted almost no organic traffic and had a SEMrush authority score of just 2. With the site generating limited results, many DSP owners relied on paid third-party job boards to recruit drivers.
The redesign needed to improve visibility, simplify the job search and application experience, and establish Job Hub as a viable recruitment destination, and it needed to be done within an aggressive delivery schedule.
02
The redesign
Anticipating the project before its formal kickoff, I initiated competitive analyses and collaborative whiteboarding sessions during a quieter December. I established the roadmap, milestones, and design targets in advance, allowing the team to move directly into execution once the project was approved.
Working closely with an art director responsible for the Figma designs, I directed the visual experience and user journey, with particular attention to job search, filtering, and individual job detail pages. Weekly design reviews provided opportunities to resolve UX challenges, refine the experience, and keep the project on schedule.
I also emphasized the importance of substantive, well-developed content as an essential part of the web experience. Working alongside the copy team, I ensured content received the same consideration as visual design and usability, rather than being treated as an afterthought.
Throughout the process, I maintained consistency with established brand guidelines while adapting the visual language for readability and usability on screen.
This proactive approach enabled us to deliver fully approved designs to development quickly, and meet our launch deadline.
02
The redesign
Anticipating the project before its formal kickoff, I initiated competitive analyses and collaborative whiteboarding sessions during a quieter December. I established the roadmap, milestones, and design targets in advance, allowing the team to move directly into execution once the project was approved.
Working closely with an art director responsible for the Figma designs, I directed the visual experience and user journey, with particular attention to job search, filtering, and individual job detail pages. Weekly design reviews provided opportunities to resolve UX challenges, refine the experience, and keep the project on schedule.
I also emphasized the importance of substantive, well-developed content as an essential part of the web experience. Working alongside the copy team, I ensured content received the same consideration as visual design and usability, rather than being treated as an afterthought.
Throughout the process, I maintained consistency with established brand guidelines while adapting the visual language for readability and usability on screen.
This proactive approach enabled us to deliver fully approved designs to development quickly, and meet our launch deadline.
02
The redesign
Anticipating the project before its formal kickoff, I initiated competitive analyses and collaborative whiteboarding sessions during a quieter December. I established the roadmap, milestones, and design targets in advance, allowing the team to move directly into execution once the project was approved.
Working closely with an art director responsible for the Figma designs, I directed the visual experience and user journey, with particular attention to job search, filtering, and individual job detail pages. Weekly design reviews provided opportunities to resolve UX challenges, refine the experience, and keep the project on schedule.
I also emphasized the importance of substantive, well-developed content as an essential part of the web experience. Working alongside the copy team, I ensured content received the same consideration as visual design and usability, rather than being treated as an afterthought.
Throughout the process, I maintained consistency with established brand guidelines while adapting the visual language for readability and usability on screen.
This proactive approach enabled us to deliver fully approved designs to development quickly, and meet our launch deadline.
03
Results
Launched in February 2025, the redesigned Job Hub established a stronger recruitment destination for prospective delivery drivers.
Within six months of launch, the site's SEMrush authority score increased from 2 to 38, reflecting a substantial improvement in its online presence.
Between May and December 2025, Job Hub attracted approximately 1.3 million visitors and recorded more than 317,000 completed applications.
The redesigned experience helped establish Job Hub as a more effective recruitment channel, supporting the broader goal of reducing DSP owners' reliance on paid third-party job listings.
03
Results
Launched in February 2025, the redesigned Job Hub established a stronger recruitment destination for prospective delivery drivers.
Within six months of launch, the site's SEMrush authority score increased from 2 to 38, reflecting a substantial improvement in its online presence.
Between May and December 2025, Job Hub attracted approximately 1.3 million visitors and recorded more than 317,000 completed applications.
The redesigned experience helped establish Job Hub as a more effective recruitment channel, supporting the broader goal of reducing DSP owners' reliance on paid third-party job listings.
03
Results
Launched in February 2025, the redesigned Job Hub established a stronger recruitment destination for prospective delivery drivers.
Within six months of launch, the site's SEMrush authority score increased from 2 to 38, reflecting a substantial improvement in its online presence.
Between May and December 2025, Job Hub attracted approximately 1.3 million visitors and recorded more than 317,000 completed applications.
The redesigned experience helped establish Job Hub as a more effective recruitment channel, supporting the broader goal of reducing DSP owners' reliance on paid third-party job listings.
Mekanismo
© 2026 Gabriel Alvarado-Marín